The Google Analytics Individual Qualification (IQ) exam covers the basic digital analytics and Google Analytics best practices.
The Google Analytics Individual Qualification exam covers basic and advanced Google Analytics concepts. This includes topics such as
- Planning and principles,
- Implementation and data collection,
- Configuration and administration,
- Conversion and Attribution,
- Reports, metrics, and dimensions.
To earn a certificate as I have earned, you need to score more than 80% marks in Google Analytics IQ test. If you don’t pass the exam (less than 80% of marks), you can retake it in seven days.
Go through below topics in the study guide to increase your chances of passing the exam.
Google Analytics for Beginners:
Google Analytics for Beginners course shows new users how to create an account, implement tracking code, and set up data filters. You’ll learn how to navigate the Google Analytics interface and reports, and set up dashboards, shortcuts. The course will demonstrate how to analyze basic Audience, Acquisition, Behavior reports, set up goals and campaign tracking.
Unit 1: Introducing Google Analytics
Lesson 1: Why digital analytics?
Lesson 2: How Google Analytics works
Lesson 3: Google Analytics setup
Lesson 4: How to set up views with filters
Unit 2: The Google Analytics layout
Lesson 1: Navigating Google Analytics
Lesson 2: Understanding overview reports
Lesson 3: Understanding full reports
Lesson 4: How to share reports
Lesson 5: How to set up dashboards and shortcuts
Unit 3: Basic Reporting
Lesson 1: Audience reports
Lesson 2: Acquisition reports
Lesson 3: Behavior reports
Unit 4: Basic Campaign and Conversion Tracking
Lesson 1: Measuring Custom Campaigns
Lesson 2: Tracking campaigns with the URL Builder
Lesson 3: Using Goals to measure business objectives
Lesson 4: Measuring AdWords campaigns
Lesson 5: Course review and next steps
Advanced Google Analytics:
Advanced Google Analytics walks you through how data gets collected and processed into readable reports. Users will learn how to use configurations like Custom Dimensions, Custom Metrics and Event Tracking to collect data that’s specific to your business. The course will also demonstrate more advanced analysis techniques using segmentation, channel reports, audience reports, and custom reports, as well as marketing strategies like remarketing and Dynamic Remarketing that show ads to customers who have visited your website.
Unit 1: Data Collection and Processing
Lesson 1: Google Analytics data collection
Lesson 2: Categorizing into users and sessions
Lesson 3: Applying configuration settings
Lesson 4: Storing data and generating reports
Lesson 5: Creating a measurement plan
Unit 2: Setting Up Data Collection and Configuration
Lesson 1: Organize your Analytics account
Lesson 2: Set up advanced filters on views
Lesson 3: Create your own Custom Dimensions
Lesson 4: Create your own Custom Metrics
Lesson 5: Understand user behavior with Event Tracking
Lesson 6: More useful configurations
Unit 3: Advanced Analysis Tools and Techniques
Lesson 1: Segment data for insight
Lesson 2: Analyze data by channel
Lesson 3: Analyze data by audience
Lesson 4: Analyze data with Custom Reports
Unit 4: Advanced Marketing Tools
Lesson 1: Introduction to remarketing
Lesson 2: Better targeting with Dynamic Remarketing
Lesson 3: Course Summary
To access the Google Analytics IQ exams from your Google Partners account, follow these steps:
- Sign in to Google Partners at https://www.google.com/partners.
- Click Certifications to see your exam status. For example, you might see a message telling you how many exams you need to pass to get certified.
- Click See exams.
- Hover over the section of the exam that you’d like to take. Click Exam Details.
- Click Take an exam to start taking the exam. Or, you can review the exam study materials linked to on this page.
Once you earn your Analytics individual qualification certificate, you’ll be able to access a public profile, which is a read-only page that lists all of the certifications/qualifications earned, giving us the opportunity to share our certification status with users.
To get your public profile’s URL and choose who can access it, go to the “Public Profile” section of your ‘My Profile’ page. By default, the profile is visible only to individuals. You make it public by changing the share option as public.
My public profile that Shares certification status of mine https://www.google.com/partners/#i_profile;idtf=112060287295759131528;